Acta Informatica Pragensia 2014, 3(2), 204-218 | DOI: 10.18267/j.aip.496278

Rethinking the Concept of Just Noticeable Difference in Online Marketing

Viktor Vojtko
Department of Trade and Tourism, Faculty of Economics, University of South Bohemia in Ceske Budejovice, Studentska 13, 370 05 Ceske Budejovice

The main goal of this study is to answer a question whether the just noticeable difference (JND) related marketing practices could survive in the world with social media and as a part of online marketing. Although the findings are limited, they suggest that using of such practices might be much riskier than it used to be before and marketers should be aware of that and consider their using more thoroughly. It also shows that usage of the agent based modelling (ABM) can be helpful in dealing with problems like this one and can provide further insight into dynamics of processes on consumer markets where the social media play crucial role in spreading of information.

Keywords: Just Noticeable Difference, Marketing, Simulation, Agent-based Modelling, Social Media

Received: September 27, 2014; Revised: November 26, 2014; Accepted: December 6, 2014; Published: December 30, 2014  Show citation

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Vojtko, V. (2014). Rethinking the Concept of Just Noticeable Difference in Online Marketing. Acta Informatica Pragensia, 3(2), 204-218. doi: 10.18267/j.aip.49
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