Acta Informatica Pragensia 2014, 3(2), 219-221 | DOI: 10.18267/j.aip.502278
Jan Egem: Znalost zákaznických dat a jejich propojování v marketingu
- Katedra systémové analýzy, Fakulta informatiky a statistiky, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3
Rozhovor s Janem Egem, ředitelem společnosti KBM Group CEE (součást celosvětové skupiny WPP) zabývající se firemním marketingovým řešením, které je založeno na znalostech získaných z dat. Do oblasti činnosti této firmy však patří také webová analytika, optimalizace a monetizace. Jan Egem vystudoval Vysokou školu ekonomickou v Praze a několik let také pracoval v obdobně zaměřené společnosti Wunderman.
Keywords: Rozhovor, trendy, Marketing Intelligence
Jan Egem: Knowledge of Customer Data and Their Integration in Marketing
Interview with Jan Egem, director of KBMG CEE (part of a global group WPP), that deals with corporate marketing solution that is based on the knowledge gained from the data. Other activities include web analytics, optimization and monetization. Jan Egem graduated from the University of Economics in Prague and also worked for several years in a similarly focused company Wunderman.
Keywords: Interview, Trends, Marketing Intelligence
Received: October 19, 2014; Revised: December 4, 2014; Accepted: December 12, 2014; Prepublished online: December 31, 2014; Published: December 30, 2014 Show citation
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