Acta Informatica Pragensia 2016, 5(1), 18-33 | DOI: 10.18267/j.aip.827461

Využití metody Lean Startup a nástroje Lean Canvas pro vývoj inovativního produktu

Alena Buchalcevová, Tomáš Mysliveček
Department of informatics and quantitative methods, College of Banking (BIVŠ), Nárožní 2600/9, 158 00 Praha 5, Czech Republic

V posledních letech se objevují nové přístupy k vývoji produktu, které se zaměřují na činnosti generující nápady a na zákazníka. Jedním z nich je metoda Lean Startup, která je v článku podrobně popsána spolu s metodou Lean Canvas. Hlavním cílem článku je demonstrovat aplikaci obou metod při realizaci nápadu vytvoření inovativního produktu zaměřeného na interaktivní výlety pro rodiny s dětmi. Článek popisuje, jak inovativní produkt procházel jednotlivými fázemi vývoje a jak byly principy metod Lean Startup a Lean Canvas aplikovány. V diskusi jsou pak zdůrazněny hlavní přínosy obou metod, které přispěly k úspěchu produktu. Podobné případové studie se začínají objevovat ve světě, v českém prostředí je ale tento článek ojedinělý.

Keywords: Lean Startup, Lean Canvas, inovativní produkt, mobilní aplikace, vývoj

Lean Startup and Lean Canvas Using for Innovative Product Development

Recently, new approaches to product development have emerged that focus on idea generation techniques and customer itself. One of them is the Lean Startup method that is described in this article along with the Lean Canvas method. The main goal of the article is to demonstrate the application of both methods to an innovative product development focused on providing interactive trips for families with children. The development of the product during individual phases is described and application of the Lean Startup and Lean Canvas principles is demonstrated. Finally, benefits of both methods contributing to the product success are discussed. Similar case studies start emerging worldwide, however in the Czech context are quite rare.

Keywords: Lean Startup, Lean Canvas, innovative product, mobile application, development

Received: March 20, 2016; Revised: June 1, 2016; Accepted: June 9, 2016; Published: June 29, 2016  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Buchalcevová, A., & Mysliveček, T. (2016). Lean Startup and Lean Canvas Using for Innovative Product Development. Acta Informatica Pragensia, 5(1), 18-33. doi: 10.18267/j.aip.82
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. Altman, S. (2014). How to Start a Startup. Lecture 1 [video]. Genius.com. Retrieved from: http://genius.com/Sam-altman-lecture-1-how-to-start-a-startup-annotated
    2. Anthony, S. D. (2014). The first mile: a launch manual for getting great ideas into the market. New York: Harvard Business Press.
    3. Beck, K., Beedle, M., Van Bennekum, A., Cockburn, A., Cunningham, W., Fowler, M.... & Kern, J. (2001). The agile manifesto. Retrieved from: http://agilemanifesto.org/
    4. Beránek, J. (2015). Školní projekt z iCollege zkusí štěstí mezi výletnickými aplikacemi. Lupa.cz. Retrieved from: http://www.lupa.cz/clanky/skolni-projekt-z-icollege-zkusi-stesti-mezi-vyletnickymi-aplikacemi/
    5. Blank, S. (2007). The four steps to the epiphany: successful strategies for products that win. California: K&S Ranch.
    6. Blank, S. (2013). Why the lean start-up changes everything. Harvard Business Review, 91(5), 63-72.
    7. Brinckmann, J., Grichnik, D., & Kapsa, D. (2010). Should entrepreneurs plan or just storm the castle? A meta-analysis on contextual factors impacting the business planning-performance relationship in small firms. Journal of Business Venturing, 25(1), 24-40. doi: 10.1016/j.jbusvent.2008.10.007 Go to original source...
    8. Carayannis, E. G., Sindakis, S., & Walter, C. (2015). Business Model Innovation as Lever of Organizational Sustainability. Journal of Technology Transfer, 40(1), 85-104. doi: 10.1007/s10961-013-9330-y Go to original source...
    9. Coomber, S. (2014). The new age of entrepreneurship. Business Strategy Review, 25(2), 42-45. doi: 10.1111/j.1467-8616.2014.01055.x Go to original source...
    10. Cooper, R. G. (1988). The new product process: a decision guide for management. Journal of Marketing Management, 3(3), 238-255. doi: 10.1080/0267257X.1988.9964044 Go to original source...
    11. Cooper, R. G. (2013). Where are all the breakthrough new products?: Using portfolio management to boost innovation. Research-Technology Management, 56(5), 25-33. Go to original source...
    12. Cooper, R. G. (2001). Winning at new products: accelerating the process from idea to launch. Cambridge: Perseus.
    13. Croll, A., & Yoskovitz, B. (2013). Lean analytics: Use data to build a better startup faster. Sebastopol: O'Reilly Media.
    14. Euchner, J. (2013). What Large Companies Can Learn from Start-ups. Research-Technology Management, 56(4), 12-16. doi: 10.5437/08956308X5604003 Go to original source...
    15. Euchner, J., & Ganguly, A. (2014). Business Model Innovation in Practice. Research-Technology Management, 57(6), 33-39. doi: 10.5437/08956308X5706013
    16. Furr, N., & Ahlstrom, P. (2011). Nail it then scale it: the entrepreneur's guide to creating and managing breakthrough innovation. NISI Institute.
    17. Gartner. (2015) Gartner Says Emerging Markets Drove Worldwide Smartphone Sales to 19 Percent Growth in First Quarter of 2015. Retrieved from: http://www.gartner.com/newsroom/id/3061917
    18. Giudice, M., & Straub, D. (2011). Editor's comments: IT and entrepreneurism: an on-again, off-again love affair or a marriage?. MIS Quarterly, 35(4), 3-8. Go to original source...
    19. Glen, R., Suciu, C., & Baughn, C. (2014). The need for design thinking in business schools. Academy of Management Learning & Education, 13(4), 653-667. doi: 10.5465/amle.2012.0308 Go to original source...
    20. Grohn, K., Moody, K., Wortel, D., LeClair, N., Traina, A., Zluhan, E., & Feuer, G. (2015). Lean start-up: A case study in the establishment of affordable laboratory infrastructure and emerging biotechnology business models. Journal of Commercial Biotechnology, 21(2). Go to original source...
    21. Harris, M.L., Hevner, A. R., & Collins, R. W. (2009) Controls in Flexible Software Development. Communications of the Association for Information Systems. 24, Article 43. Go to original source...
    22. Kalgovas, B. J. (2015). The Lean Start-Up: An Exploration of the Challenges of Developing a Social Media App Business Model through Prototyping. In ECIS 2015 Research-in-Progress Papers. (paper 12).
    23. Kim, G., Shin, B., Kim, K. K., & Lee, H. G. (2011). IT Capabilities, Process-Oriented Dynamic Capabilities, and Firm Financial Performance. Journal of the Association for Information Systems, 12(7), Article 1. Go to original source...
    24. Klein, L. (2013). UX for lean startups: Faster, smarter user experience research and design. Sebastopol: O'Reilly Media.
    25. Koch, O. (2015) Business Model Development in IT Startups - The Role of Scarcity and Personalization in Generating User Feedback. In ECIS 2015 Completed Research Papers. (paper 107).
    26. Kuncová, M. (2011). Jak tráví volno české rodiny s dětmi?. Zena.cz. Retrieved from: http://zena.centrum.cz/deti/zajimavosti/clanek.phtml?id=722503
    27. Li, S., Shang, J., & Slaughter, S. A. (2010). Why do software firms fail? Capabilities, competitive actions, and firm survival in the software industry from 1995 to 2007. Information Systems Research, 21(3), 631-654. doi: 10.1287/isre.1100.0281 Go to original source...
    28. Loch, C. H., Solt, M. E., & Bailey, E. M. (2008). Diagnosing unforeseeable uncertainty in a new venture. Journal of product innovation management, 25(1), 28-46. doi: 10.1111/j.1540-5885.2007.00281.x Go to original source...
    29. Maurya, A. (2012). Running lean: iterate from plan A to a plan that works. 2nd ed. Sebastopol: O'Reilly.
    30. Monds, K. E. (2015). Information Economics: Exploring Lean Startup Methods and the Entrepreneurship of Innovation. Southern Business & Economic Journal, 38(1), 61-73. Go to original source...
    31. Mysliveček, T. (2015). Vývoj inovativní mobilní aplikace. Diploma thesis. Bankovní institut vysoká škola. Supervisor Alena Buchalcevová. Retrieved from: http://is.bivs.cz/th/5798/bivs_m/
    32. OpenStreetMap and contributors. (2013) Serving Tiles. Openstreetmap. Retrieved from: https://switch2osm.org/serving-tiles/
    33. Ortega, S., Furr, N., Liman, E., & Flint, C. (2014). The Science of Social Impact Innovation: How to Deliver More Impact through Innovative Business Models. International Journal of Innovation Science, 6(2), 73-82. doi: 10.1260/1757-2223.6.2.73 Go to original source...
    34. Poppendieck, M. & Poppendieck, T. (2003). Lean Software Development: An Agile Toolkit. Boston: Addison-Wesley.
    35. Poppendieck, M. & Poppendieck, T. (2006). Implementing Lean Software Development from Concept to Cash. Boston: Addison-Wesley. Go to original source...
    36. Rasmussen, E. S., & Tanev, S. (2015). The Emergence of the Lean Global Startup as a New Type of Firm. Technology Innovation Management Review, 5(11). Go to original source...
    37. Ries, E. (2011). The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses. 1st ed. New York: Crown Business.
    38. Rogers, E. (2003). Diffusion of innovations. 5th ed. New York: Free Press.
    39. Shi, Y., Xu, D., & Green, P. (2014). Software Startup growth: the Role of Dynamic Capabities, IT Innovation and Customer Involvement. In PACIS Proceedings (paper 240).
    40. Swajp. (2015). Bez těchto aplikací na dovolenou nejezděte!. Stream.cz. Retrieved from: https://www.stream.cz/swajp/10005746-bez-techto-aplikaci-na-dovolenou-nejezdete
    41. Womack, J. & Jones, D. (2003). Lean Thinking: Banish Waste and Create Wealth In Your Corporation. New York: Free Press.
    42. York, J. L., & Danes, J. E. (2014). Customer development, innovation, and decision-making biases in the lean startup. Journal of Small Business Strategy, 24(2), Article 21.

    This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content